Seoul based industrial design studio. We design products that last longer and mean more.

Ordo Industrial is an industrial design studio working with brands and manufacturers to design products people genuinely want to keep. We don’t see design as decoration. It’s the difference between a product that stays in someone’s life for years and one that quietly ends up as waste.

Every project starts with a few honest questions. How will this be held? Where will it live? Can it be repaired, and how will it be made? Answering those early lets us cut what has no reason to be there and sharpen what does. What’s left is a product that simply makes sense. Nothing wasted, nothing missing.

Founder

Sangwoon Kim

Sangwoon Kim

Founder, Industrial Designer

Sangwoon Kim is an industrial designer and the founder of Ordo Industrial. Trained in industrial design at Sejong University, Sangwoon began by designing sportswear and gear for national athletes, along with packaging and promotional work. At a product design agency, the work expanded to products for global companies such as Samsung, Hyundai Motor and Haier as well as fast moving startups, covering everything from robots and personal mobility to EV chargers and medical devices. Much of that time was spent close to the factory floor, overseeing structural design, mockups and mass production until each product was ready to ship.

Sangwoon then joined a major advertising agency, leading brand merchandise and offline experience projects for names like lululemon, Nespresso, Burger King and KANU. There, the work grew from single objects to entire spaces, planning, building and running pop up stores where people could meet a brand in person. Moving between global manufacturers, startups and brand campaigns shaped one point of view: a product is never just an object, but part of how people experience a brand. Ordo Industrial designs every product from that single brand perspective, considering the object and the experience around it as one.

Career

  • Advertising AgencyCreative Product

    Brand merchandise and offline experience planning. Consulting on mechanical design and mass production, and leading pop up and brand campaign spaces from concept to operation.

    • KANU compatible capsulesBrand marketing pop up
    • CheongKwanJangSapun Sapun brand space renewal
    • HanwhaBenson ice cream new brand goods proposal
    • Maeil DairiesAmazing Oat tumbler × Wadiz collaboration2024
    • KANUKANU ON THE TABLE brand experience pop up store2024
    • Burger KingOffline marketing pop up, build and operation2023
    • Gift goodsProposal, package planning and production2023
    • Seongsu CocietyThanks 365 pop up store, build and operation2023
    • NespressoSustainability pop up store and goods campaign2023
    • Burger King × Diablo IVPop up and goods campaign bid2023
    • Ildong PharmaceuticalMYNI goods and package proposal2023
    • lululemonGet Into Align pop up store, proposal, build and operation2023
  • Product Design AgencyIndustrial Design

    Product design, structural engineering and mass production oversight, along with product UX research and video planning.

    • EverybotNext generation robot vacuum design and mockup supervision2022
    • DentiumMedical device design and mass production supervision2022
    • 42dotAutonomous driving kit design and mockup supervision2022
    • Medical deviceDesign and mass production supervision2022
    • HaierCosmetics refrigerator design2022
    • EverybotRobot vacuum design and mass production supervision2022
    • SamsungWearable robot EXOFIT advanced design, mockup supervision2022
    • UvifyDrone and station design, mockup supervision2022
    • Hyundai MotorPersonal mobility advanced design2021
    • EVSISEV charging station design and mockup supervision2021
    • Daeyoung ChaeviEV charging station design and mass production supervision2021
    • SamsungCommercial robot advanced design2021
    • AquatruUS water purifier design, mass production and injection molding supervision2021
  • Earlier ExperienceResearch & In House Design

    Industry academic design research and in house design work before the agency years.

    • LG ElectronicsIndustry academic design research, a new type of dishwasher with the R&D and marketing teams2020
    • Global CompanySportswear and product design for national athletes, plus web, video and package design2019

Education & Skills

  • EducationSejong UniversityIndustrial Design

    Product & Mobility Design, UX / UI Design, Typography, 3D & Motion Graphics

  • Skills3D

    Rhino 3D, Fusion 360, KeyShot, Blender

  • SkillsVideo & Audio

    Premiere Pro, After Effects, Final Cut Pro, Ableton Live

  • SkillsGraphic

    Illustrator, Photoshop, Lightroom, InDesign, Figma

Our Approach

That's why Ordo designs with production in mind from the very first sketch, and builds prototypes long before the renders are polished. When it's time for engineering and mass production, we hand the project over to partners we have vetted and trust. Ordo stays with it as your single point of contact, so the idea you fall in love with on day one is the one that reaches the production line.

01

Aesthetics

Clear proportions and a calm presence. We design products that still look right in ten years, not just on launch day.

02

Material

We choose materials for how they feel in the hand, how they age, and what happens to them at the end of the product's life.

03

Manufacturing

Forms that respect how things are made, assembled and finished. Designing this way makes the handover to our partners smoother and saves rounds of revisions later.

Our Approach

That's why Ordo designs with production in mind from the very first sketch, and builds prototypes long before the renders are polished. When it's time for engineering and mass production, we hand the project over to partners we have vetted and trust. Ordo stays with it as your single point of contact, so the idea you fall in love with on day one is the one that reaches the production line.

01

Aesthetics

Clear proportions and a calm presence. We design products that still look right in ten years, not just on launch day.

02

Material

We choose materials for how they feel in the hand, how they age, and what happens to them at the end of the product's life.

03

Manufacturing

Forms that respect how things are made, assembled and finished. Designing this way makes the handover to our partners smoother and saves rounds of revisions later.

Facts

A focused studio with a wide reach. Here is what is on our desk today, who we have built products with, and how far that work has travelled.

3

Projects in Progress

Products on our desk right now, each moving toward the day it reaches real hands.

24

Partner Companies

Brands, manufacturers and specialist partners we have built products with so far.

5

Countries

Places our work has reached, through the clients and partners we have worked with.

Awards

Design awards received by our founder, Sangwoon Kim.

  • 2021PINUP KAIDSilver Prize
  • 2020SPARKSilver Prize
  • 2019PINUP LG ElectronicsFinalist
  • 2014FeeluxEncouragement Prize
  • 2013Samsung ElectronicsThe Idea Innovation Prize

Want to build your next project?

Want to build your next project?

Contact

Contact

From a first sketch to mass production, Ordo Industrial shapes products around how they are used and how they are made. Tell us where your product stands today, and we will find the right way to work together.